About us

hi, my name is elrize
The heart behind the brand
I’m Elrize van Heerden, the heart & soul behind Pretty Creative Boutique. As an entrepreneur, I have first-hand experience in starting and running a small business, and my purpose and passion lies in helping YOUR business thrive. Consider me your business bestie! From crafting your brand identity to setting up your business systems and all of the brave decisions in between, I'm here to guide you every step of the way. I’ve spent the last years of my career collaborating with female entrepreneurs, corporates, and startups of all shapes, industries and sizes.
I’m always inspired and excited to work with other creatives, thought leaders, brands and aspiring entrepreneurs. I want to see your dreams come to life and witness your business flourish! So let’s put our heads together and make some magic!

Hello Lovely!
I’m Elrize van Heerden, the heart & soul behind Pretty Creative Boutique. As an entrepreneur, I have first-hand experience in starting and running a small business, and my purpose and passion lies in helping YOUR business thrive. Consider me your business bestie!
From crafting your brand identity to setting up your business systems and all of the brave decisions in between, I'm here to guide you every step of the way. I’ve spent the last years of my career collaborating with female entrepreneurs, corporates, and startups of all shapes, industries and sizes.
I’m always inspired and excited to work with other creatives, thought leaders, brands and aspiring entrepreneurs. I want to see your dreams come to life and witness your business flourish! So let’s put our heads together and make some magic!
elrize xx
what we value
EXCELLENCE
Our goal is to consistently deliver high-quality work that surpasses expectations. We aim to achieve this through attention to detail and a strategic focus on continuously improving our services and skillsets.
Efficiency
By having clearly defined business processes and using automation/software effectively, We deliver results promptly and maximize productivity for both our clients and our own internal operations.
Collaboration
Collaboration is at the heart of our business and approach. We value and prioritise teamwork and effective communication to ensure that we are aligned and that we bring your exact vision to life!
get in touch